Shopify B2B is now available on every paid Shopify plan, not just Plus. Company accounts, up to three pricing catalogs, net payment terms, and self-serve buyer ordering come standard on Basic, Grow, and Advanced. Plus still owns unlimited catalogs, customer-specific deposits, and partial payments. The ceiling is workflow depth, not the feature list.
That change matters more than most coverage admits, because nearly every comparison article still written about Shopify B2B assumes it is a Plus-tier product. If you evaluated Shopify for wholesale in 2024 and concluded the entry price was a Plus contract, that conclusion is out of date. Below is what you actually get per plan, verified against Shopify’s own documentation, and an honest account of the wholesale workflows where the platform still runs out of room.
What changed, and why the old advice is stale
For most of its B2B life, Shopify treated wholesale as an enterprise concern. B2B on Shopify launched as a Plus capability, which meant the real cost of entry for a distributor was a Plus contract rather than a Basic subscription. Most of the comparison content that ranks today was written against that model.
In 2026 Shopify pushed the core of B2B down to every paid plan. A merchant on Grow can now create company accounts, assign a wholesale price list, set Net 30, and let buyers place their own repeat orders. That does not make Shopify equivalent to Adobe Commerce B2B, and this article is not going to pretend it does. It does mean the evaluation now starts from a different place: you can pilot real wholesale on Shopify without an enterprise commitment, and decide later whether your workflows need Plus or need a different platform entirely.
Shopify B2B by plan: what you actually get
The distinctions that matter are catalogs, payment flexibility, and how directly you can assign pricing. Per Shopify’s B2B feature documentation:
| Capability | Basic / Grow / Advanced | Shopify Plus |
|---|---|---|
| Company accounts and locations | Yes | Yes |
| Active B2B catalogs | Up to 3 across all B2B markets | Unlimited |
| Assign catalog directly to a company location | No | Yes |
| Net payment terms | Net 7, 15, 30, 45, 60, 90, due on fulfillment, due on receipt | Same |
| Customer-specific deposits | No | Yes |
| Partial payments on B2B orders | No | Yes |
| Self-serve ordering, reorder, quick order lists | Yes | Yes |
| Purchase order number at checkout | Yes | Yes |
The three-catalog limit is the constraint that bites first, and it is easy to underestimate. A catalog in Shopify carries both product scope and pricing. If you sell to distributors, retailers, and buying groups at genuinely different price levels, that is three catalogs before you have handled a single regional variation or a negotiated account. Merchants routinely hit this ceiling faster than they expect, and the upgrade path is Plus rather than a bolt-on.
The second constraint is subtler. On non-Plus plans you cannot assign a catalog directly to a specific company location. Pricing flows through B2B markets instead. For a wholesaler whose Chicago warehouse and Atlanta warehouse buy at different rates under one parent company, that indirection is the difference between a clean setup and a workaround.
What Shopify added in the Winter 2026 release
Shopify’s Winter 2026 B2B roundup is worth reading in full if you are mid-evaluation, because several additions close gaps that older comparisons still list as dealbreakers:
- Pay by ACH through Shopify Payments, with automatic matching and reconciliation. Bank transfer is how a large share of wholesale actually pays, and its absence used to force merchants into off-platform invoicing.
- Payment requests per fulfillment, so a partially shipped order can be invoiced for what actually shipped.
- Prebuilt ERP connectors including Fulfil, Patchworks, and OmnifiCX.
- EDI workflow integration via SPS Commerce and Crstl, syncing purchase orders in as draft orders.
- Dynamic payment terms and deposits driven by order size or customer attributes through Payment Customization Functions.
- Order review rules that flag orders matching criteria you define before they proceed.
- Store credit for B2B, issued at the company-location level.
Read that list carefully and a pattern emerges. Shopify is closing the transactional gaps: how money moves, how orders arrive, how systems talk. What it is not doing is adding the deep organizational modeling that characterizes Adobe Commerce B2B.
Where Shopify B2B still breaks
This is the section that decides projects, so here it is plainly. We build on both platforms, and we would rather scope a project honestly than sell a migration that fails in month four.
Complex account hierarchies. Shopify models a company with locations. Adobe Commerce models a company with a genuine hierarchy: nested divisions, user roles with granular permissions, and structures that mirror how a large buying organization is actually shaped. If your customers have parent companies with subsidiaries that each have their own buyers, approval chains, and budgets, you will feel Shopify’s flatter model quickly.
Negotiated quoting at scale. Adobe Commerce ships negotiable quotes as a first-class workflow where buyer and seller iterate on price inside the platform, per Adobe’s B2B documentation. Shopify handles this through draft orders, which works for straightforward back-and-forth and strains when quoting is a formal, multi-round, multi-approver process central to how you sell.
Multi-tier pricing across many customer groups. Adobe Commerce handles many customer groups with distinct pricing natively through shared catalogs. Shopify’s three-catalog limit off Plus, and its market-mediated pricing model, make this the most common reason a wholesaler outgrows the platform.
Purchase order approval chains. Adobe Commerce converts company orders into purchase orders with role-based approval rules built in. On Shopify, order review rules flag orders, which is useful but is not the same as a configurable multi-step approval workflow with delegated authority.
Requisition-heavy buying. If your buyers work from large, structured, frequently-reordered lists with rules attached, Adobe Commerce’s requisition lists are purpose-built for it. Shopify’s quick order lists and reorder-from-history cover the common cases and thin out at the complex end.
The honest summary: Shopify B2B in 2026 is genuinely capable for wholesale operations that are transactionally busy but organizationally simple. It hits a ceiling when the complexity lives in who is allowed to buy what, at which price, with whose approval.
A decision framework that holds up
Ask four questions in this order, because the first one that returns a hard yes usually settles the platform.
- How many genuinely distinct price levels do you maintain? Three or fewer, and any Shopify plan works. More than that, and you are on Plus or looking elsewhere.
- Does pricing need to attach to a specific company location? If yes, you need Plus at minimum.
- Is quoting or approval a formal multi-party workflow? If yes, evaluate Adobe Commerce seriously before committing to Shopify.
- Where does your product and pricing truth live? If the answer is an ERP that owns customer-specific pricing, inventory, and credit, the integration architecture matters more than the storefront feature list. That is the work that decides whether the build succeeds.
That fourth question is the one most evaluations skip, and it is the one that most often determines cost. We have written at length about Magento B2B integration patterns for ERP, CRM, and POS because the same principles decide whether a Shopify B2B build holds up under real order volume.
What this means if you are already on Magento
If you run Adobe Commerce B2B today and you have been watching Shopify’s B2B progress, the relevant question is not whether Shopify has improved. It has. The question is whether your specific complexity fits inside its model.
For a meaningful number of mid-market wholesalers, the answer is yes, and the operational relief of a managed platform is worth the loss of some modeling depth. For distributors whose competitive advantage is in complex account structures and negotiated pricing, replatforming trades a solved problem for an unsolved one.
There is also a third answer that gets overlooked. Plenty of merchants considering a move are not actually frustrated with Adobe Commerce’s B2B capability. They are frustrated with a slow, dated storefront. That is a frontend problem with a frontend fix. Moving to a modern Hyva frontend addresses speed and Core Web Vitals without giving up the B2B depth you spent years configuring. We covered the full comparison in Shopify B2B vs Adobe Commerce B2B for US manufacturers and distributors.
How Bemeir helps
Bemeir is a Brooklyn ecommerce agency and the USA’s first official Hyva Gold Partner, with more than a decade of B2B commerce work behind us. We build on the platform that fits the business rather than the one we would prefer to sell.
When Shopify is the right answer, our Shopify and Shopify Plus development team handles the company account modeling, catalog structure, and the ERP and EDI integration work that determines whether a wholesale build survives contact with real order volume. When the complexity belongs on Adobe Commerce, our Magento and Adobe Commerce development practice builds it there. We also deliver on Shopware and BigCommerce, and the integration layer at the heart of any B2B build draws on our ecommerce technology partner ecosystem across payments, ERP, shipping, and fraud.
You can read more about the team on the about Bemeir page, or start a platform conversation from the Bemeir homepage.
Frequently asked questions
Is Shopify B2B only available on Shopify Plus?
No, not since 2026. Company accounts, up to three active pricing catalogs, net payment terms, purchase order numbers at checkout, and self-serve buyer ordering are available on every paid Shopify plan including Basic, Grow, and Advanced. Shopify Plus adds unlimited catalogs, the ability to assign a catalog directly to a company location, customer-specific deposits, and partial payments on B2B orders.
How many B2B price lists can I run on Shopify without Plus?
Three active catalogs across all your B2B markets. Each catalog carries both which products a buyer sees and what they pay, so three distinct price levels is the practical limit. Wholesalers serving distributors, retailers, and buying groups at different rates typically exhaust this quickly, and the upgrade path is Shopify Plus rather than an add-on.
What net payment terms does Shopify B2B support?
Net 7, Net 15, Net 30, Net 45, Net 60, and Net 90, plus due on fulfillment and due on receipt. Terms are assigned at the company or company-location level, and they are available on all paid plans. Shopify added ACH bank transfer through Shopify Payments in the Winter 2026 release, which closes a long-standing gap for wholesale payment workflows.
When is Adobe Commerce still the better B2B platform?
When your complexity is organizational rather than transactional. Deep account hierarchies with nested divisions and role-based permissions, formal multi-round negotiated quoting, purchase order approval chains with delegated authority, many customer groups on distinct pricing tiers, and requisition-heavy buying are all areas where Adobe Commerce B2B remains meaningfully deeper. If those workflows are central to how you sell, they are hard to reproduce inside Shopify’s model.
Can Shopify B2B integrate with our ERP?
Yes, and this improved considerably in 2026 with prebuilt connectors for Fulfil, Patchworks, and OmnifiCX, plus EDI integration through SPS Commerce and Crstl that syncs purchase orders in as draft orders. The caution is that prebuilt does not mean effortless. If your ERP owns customer-specific pricing, live inventory, and credit limits, the integration architecture is the majority of the project cost on any platform, and it deserves scoping before you choose one.
